Personification

I have always been drawn to brands that act human

Whether it be through design, writing or any other element, acting human is a very easy way for brands to connect with consumers; however, it is sometimes not easy for an inanimate object to act human.

For a while, I've wanted a new pair of headphones. The other day, I decided to start researching some potential options. After some time, I stumbled upon a brand called Urbanears. I was immediately drawn to their simplicity and was able to connect with them on a level that was very different to other headphone brands.

I ended up purchasing a pair of Urbanears and upon opening up the box, I realized why I was so drawn to this brand ...

This is the first page. The brochure is speaking to me.

This is the first page. The brochure is speaking to me.

A family of headphones sitting down to dinner.

A family of headphones sitting down to dinner.

A couple of headphones playing cards.

A couple of headphones playing cards.

Thank you for buying me, Shum.

Thank you for buying me, Shum.

You're welcome Urbanears.

Humans connect most easily with other humans.

How can you make your brand more human?