I have always been drawn to brands that act human.
Whether it be through design, writing or any other element, acting human is a very easy way for brands to connect with consumers; however, it is sometimes not easy for an inanimate object to act human.
For a while, I've wanted a new pair of headphones. The other day, I decided to start researching some potential options. After some time, I stumbled upon a brand called Urbanears. I was immediately drawn to their simplicity and was able to connect with them on a level that was very different to other headphone brands.
I ended up purchasing a pair of Urbanears and upon opening up the box, I realized why I was so drawn to this brand ...
You're welcome Urbanears.
Humans connect most easily with other humans.
How can you make your brand more human?