I am constantly impressed by Rovio's ability to innovate. A long time ago, I wrote a post about what your brand can learn from Angry Birds. Today, Rovio continues to give us reasons to admire them. Most recently the Company announced the launch of a new cartoon series. However, unlike most cartoons, this one won't debut the traditional way ... it will instead debut on the app itself... and wherever that app can be found.
Fast Company has some good coverage of this news, you should give it a quick glance. In the article, there is a quote from the CMO of Rovio that really struck me ..
"If we want to distribute cartoons on Saturday mornings globally, we can do that. We don’t have to talk to 100 broadcasters--we can stick it on our own channels, and it’s there."
Take a second to re-read that.
This quote illustrates the future of both content distribution and content consumption. It may even go so far as to hint at the future of content creation.
Content needs to add value to a consumer's life. Even if that value just comes in the form of mindless entertainment, it still has to be entertaining enough to be considered valuable by the consumer. Rovio's consumers are already receiving value. By downloading Angry Birds, they have given permission to Rovio to deliver valuable experiences to them. Rovio is now planning on adding even more value to that relationship. The genius of it all is that Rovio is using its own platform to deliver this new value.
How can you create a platform for your brand? What value will you offer on that platform?
Angry Birds is no longer just a game.
It's a platform.