To share an experience.
On Thursday of last week, Twitter launched a new mobile service called Vine. It is an app for iOS devices at the moment; however, Twitter does have plans to expand it further.
Vine is simple, it allows you to capture and share video footage that lasts 6 seconds or less and then plays it in a continuous loop.
Although the app is only meant for iOS devices, people with other Twitter clients (including the web version) can still be exposed to 'Vines.'
As always, I'm curious about what this means for marketers:
Twitter has forced marketers to think creatively in the space of 140 characters. 120 if you include any kind of link to content. The really interesting thing that Vine has introduced is video. A picture is worth a thousand words. Marketers now have 6 one second pictures strung together with the opportunity to add a caption that can be up to 119-120 characters in length (a Vine link is about 21 characters).
I hope this will result in more storytelling. I hope it will allow brands to become even more human. Share things that allow consumers to relate to brands in new ways.
Time will tell how brands will take to this but for now I'm sure we can expect to feel a little more emotion when looking through our Twitter feeds.