The Changing Landscape - A Conversation with John Fanous

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Two-Part Episode Summary:

This week I had the pleasure of talking to my good friend John Fanous (Senior Manager of Sales & Online Specialist for the Yellow Pages Group in Canada). Drawing on his outstanding experience, John was able to offer some fascinating insights into the entire marketing landscape as it stands today.

In part one of our conversation we talked about the evolution of traditional media and kind of impact that digital (new) media is having on businesses today. in part two of our conversation, we discussed the mobile landscape and the tremendous opportunities that exist for marketers in this space. I hope you enjoy our two-part conversation! (Part 1 Runtime: 40:14 / Part 2 Runtime: 39:53)

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