Firstly, I am very sorry about the sound quality on this podcast! I am still very new to this so I did not realize the file sizes got so big; therefore, in order to upload it to the web I had to sacrifice some quality. I have learned my lesson for the future.
Episode Summary:
An overview of the first two weeks of digital marketing news in 2011. Topics include: technology, social media, television, mobile and some mention of traditional marketing. Brands mentioned: Groupon, Apple, Starbucks, NBC, Best Buy, Get Glue, OnLive, Google, NM Incite, Foursquare, Verizon, AT&T and others.
Brand of the week:
Angry Birds
Interesting sites to check out:
- Quora - www.quora.com
- NM Incite’s Overview of Marketing in Social Gaming - http://www.nmincite.com/?p=2640
- Andrew Baskerville’s Blog - http://andrewbaskerville.blogspot.com/
Articles (not in order):
- http://mashable.com/2011/01/10/mashable-awards-winners-infographic/
- http://mashable.com/2011/01/10/mashable-awards-winners-infographic/
- http://adage.com/agencynews/article?article_id=147923
- http://www.theglobeandmail.com/report-on-business/industry-news/marketing/marketing-archive/starbucks-siren-goes-wordless/article1858800/
- http://mashable.com/2011/01/05/premiere-show-ipad/
- http://www.theglobeandmail.com/news/technology/personal-tech/apple-launches-app-store-for-macs/article1859744/
- http://www.brandchannel.com/home/post/2011/01/06/Best-Buy-On-Makes-its-CES-Debut.aspx
- http://adage.com/mediaworks/article?article_id=148030
- http://www.businessweek.com/magazine/content/11_03/b4211032107717.htm
- http://mashable.com/2011/01/09/att-verizon-iphone-2/
- http://mashable.com/2011/01/07/getglue-showtime/
- http://www.businessweek.com/news/2011-01-06/xbox-playstation-killer-going-way-of-netflix-rich-jaroslovsky.html
- http://www.seomoz.org/blog/whats-the-future-of-mobile-search-and-seo?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+seomoz+(SEOmoz+Daily+Blog)
- http://searchengineland.com/looking-ahead-whats-next-in-the-evolution-of-local-search-59766?utm_source=socialflow&utm_medium=twitter&utm_campaign=feed&utm_content=Twitter
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