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Earlier today, I saw this in the heart of my Facebook news feed:

Screen shot 2013-01-01 at 11.15.49 PM.png

Let me break it down quickly from a marketing perspective:

1. Short, brief copy = good.
2. Social proof (lots of likes, shares, comments) = good.
3. Clear CTA (Like page) = good.
4. Captivating creative = good.

Now let me break it down from a user (far more important) perspective:

1. Relevant = nope.

Therefore, all the marketing points I made earlier ... redundant, useless, void, wasted.

If you're a marketer planning on using any form of non-permission based advertising this year ... please make it relevant. Users ... please revolt against irrelevancy in marketing.