How can you incorporate relevant marketing messages into something consumers already find inherently interesting?
This is not the only example of how American Express is making your television into a virtual store.
The insight and innovation here is something to admire. Consumers would not consider these to be 'commercials' or 'ads' but yet they are still very much marketing messages. Television is huge and still very relevant medium; however, we no longer interact with TV like we used. The rise of the 'second screen' is giving marketers a whole new opportunity to deliver highly relevant content again and it will be very interesting to see how marketers take advantage of that.