Video ads - will we click now?

I occasionally browse through the ads on the right-hand-side of my Facebook page and most of the time they are not really relevant and so I'm not interested. Today, I noticed what you see below ... 

You will see that I conveniently used Microsoft Paint's spraypaint tool to blur out my friend's personal information, but I left the main part of what caught my attention.

A video ad.

After doing a bit of reading, I've found that Facebook does offer video as an option to potential advertisers:

With the rise in online video and even mobile video could we start to see a rise in video ads? How will this affect the notoriously low click-thru rate on ads in general?

Will supermarkets become extinct?

Or at least be frequented less?

Walmart Labs recently launched a new initiative called Goodies, which is a subscription based food discovery service. It's not the only one of it's kind, in fact there are a whole slew of subscription based discovery services out there, including: Birchbox, Glossybox, ipsy and a whole bunch of other competitors.

I think this model is really neat because it represents an evolution of Seth Godin's permission marketing principle. Many companies have been using a monthly subscription model to offer services for some time now (mostly software companies) and it is interesting to see how packaged goods companies are getting involved.

As usual, I am interested in what the future of this will mean. Right now, if we use Goodies as an example, Walmart is acting as the middle man between packaged goods manufacturers and end-consumers. Will we eventually see a disintermediation in this space?

Will you one day be getting the newest and coolest products directly from giants like Unilever and P&G every month? If so, where will their store fronts be? Where could they possibly reach a massive global audience ... Facebook perhaps?

Walmart is massive and has now set a really neat precedent. I wonder who will follow suit.

How do you recruit the best person for a job?

I came across this video thanks to a brilliant article written by Rob Schwartz on Forbes.

I think recruitment is an industry that is ripe for disruption. These examples are a growing testament to the need for showcasing your ability to do a job ... before you actually do a job.

If you want to hire the best person to replace you in your current job ... how would you test him or her? What would they have to showcase?