Passionate user
One click at a time.
With every click you have a chance to win a prize.
Every (x) many clicks, something appears on the screen to show you are actually progressing.
Every (x) many clicks, a challenge appears to give you an even greater chance of winning.
1,143 clicks and counting.
Sony has created a game, to get gamers to play, to potentially win a game ... and the ENTIRE time, these gamers are being delivered interesting (and potentially relevant) marketing messages.
This seems to be an innovative way of gamifying marketing. The interesting part is that this would not happen without a passionate user.
If your brand created a game like this ... would you find someone who clicks this many times?
Once you find them, how will you nurture them? How will you use them to spread your message and influence others like them to become part of your tribe?
Virality and influence
What is the common theme among these challenges?
Virality and influence.
When you next create original content (either for yourself or your brand), how will you measure it's virality and influence? Do you even care about those things? As a marketer ... should you? W+K seems to think so and they made this:
Virality and influence ... care about them.
A brilliant Halloween idea
Take a look at what was going on at this mall (in Canada) on the 31st of October.
Trick-or-treating ... indoors.
Sometimes, it gets cold in Canada ... so where can your kids (who get super excited to dress up and get candy) go on a cold potentially even wet evening? The mall. Brilliant.
Great for the kids sure ... but think about it from the parent's perspective. Better yet, from the retailer's perspective ... you have the attention of parents, roughly one month before the holiday shopping season begins!
Why not use this opportunity to give them coupons/discounts for future shopping? Why not give THEM a treat?
A cartoon by Hugh MacLeod of Gapingvoid
Putting a Dent in The Universe
A cartoon by Hugh MacLeod of Gapingvoid
Today, the first and only authorized biography of Steve Jobs was launched.
If you are in any way an Apple fanboy or fangirl, this book is a must read. There is certainly a lot to be said about how Jobs made Apple into the successful giant that it is today; however, there has never been enough said about the mindset behind the man ... until today.
Here are two simple things I have learned about marketing by being an Apple fanboy for the past 8 or so years:
1. Less choice, can be a good thing: If you're only launching a single product every year (the iPhone for instance), then it's something that people look forward to ... every year. The build up to the launch event is a spectacle in itself. Also, based on the psychology of choosing ... people are more likely to choose when given fewer options.
2. Sometimes, choosing to not do something, can change everything: Apple chooses to keep iTunes songs proprietary to Apple devices only, it chooses to keep users within an App whenever it can (in-app purchasing) and by choosing to do these things, Apple has built its own ecosystem. This is an ecosystem that a lot of people are turned off by due to its constraints (vs. Android's open system for instance); however, Apple has perfected its ecosystem. Therefore if you choose to buy into it, then your experience will undoubtedly be seamless.
What are some marketing lessons you have learned from Apple? How about some life lessons from Steve Jobs?
Netflixter (Podcast)
Listen to the episode on iTunes
Episode Summary:
On this late night episode, I am joined by my good friend Andrew Baskerville. Baskie and I decided to discuss a couple of hot topics in the news including the Netflix saga as well as the topic of social media ROI. We hope you enjoy the show! (Runtime: 42:09)
Sources for the discussion:
Communication Quakes (Podcast)
Listen to the episode on iTunes
Episode Summary:
On this special episode, I am very thankful to be joined by my man Andrew Baskerville! We get to find out Andrew's experiences after going through one of the biggest earthquakes the East coast has seen in a while, as well as discuss how things panned out on the social media front. We also talk about a few interesting things going on in the mobile space. We hope you enjoy the show! (Runtime: 42:09)
Sources for the discussion:
Social Sharing (Podcast)
Listen to the episode on iTunes
Episode Summary:
On this episode, I am thrilled to have an old friend back on the show, my buddy Dave Silva. Dave and I caught up on some interesting news including the story of Jonathan's Card, who the deuce TabCo is and how Shopkick is making physical shopping cool again. We hope you enjoy the show! (Runtime: 40:27)
Sources for the discussion:
