Today, the first and only authorized biography of Steve Jobs was launched.
If you are in any way an Apple fanboy or fangirl, this book is a must read. There is certainly a lot to be said about how Jobs made Apple into the successful giant that it is today; however, there has never been enough said about the mindset behind the man ... until today.
Here are two simple things I have learned about marketing by being an Apple fanboy for the past 8 or so years:
1. Less choice, can be a good thing: If you're only launching a single product every year (the iPhone for instance), then it's something that people look forward to ... every year. The build up to the launch event is a spectacle in itself. Also, based on the psychology of choosing ... people are more likely to choose when given fewer options.
2. Sometimes, choosing to not do something, can change everything: Apple chooses to keep iTunes songs proprietary to Apple devices only, it chooses to keep users within an App whenever it can (in-app purchasing) and by choosing to do these things, Apple has built its own ecosystem. This is an ecosystem that a lot of people are turned off by due to its constraints (vs. Android's open system for instance); however, Apple has perfected its ecosystem. Therefore if you choose to buy into it, then your experience will undoubtedly be seamless.
What are some marketing lessons you have learned from Apple? How about some life lessons from Steve Jobs?
