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This week, my man Andrew Baskerville and I discussed a few, but extremely interesting items: The London riots, the man your man could smell like and the future of bricks vs. clicks. We hope you enjoy the show! (Runtime: 38:33)
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It's been a while since my good friend Andrew Baskerville and I had a chat, so we decided to change that. Baskie and I caught up on some interesting news that has been circulating over the past little while, including: fake stores in China, social networking stats in Canada, the new old spice guy, Groupsquare and more. We hope you enjoy the show! (Runtime: 39:39)
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On this episode, I am happy to be joined by an old friend of the show, Dave Silva. Dave and I caught up on some of the week's news including a very interesting product launch by Google and how on earth Zynga got to be so awesome. We hope you enjoy the show! (Runtime: 40:50)
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On this episode, I am joined by a good friend of the show, Andrew Baskerville. Baskie and I discuss some very interesting news items from the past week in digital marketing. We covered topics such as: The social effect of the Vancouver riots, FCommerce, LinkedIn's latest ad product and Microsoft's Cannes announcement. It's always a fun time conversing with Baskie, we hope you enjoy the show! (Runtime: 40:07)
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On this episode, I am happy to be joined by old friends, Dave Silva and Andrew Baskerville. The three of us decided to get together and talk about a brand that has truly become one of the most iconic in history ... Apple. We tried to look at things from a marketing lens and identify the components behind Apple's marketing machine. It certainly turned out to be an interesting conversation, hope you enjoy the show! (Runtime: 38:45)
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On this episode I am once again joined by a fellow KWAwesome Trustee, Matt Duench. This time around, Matt and I decided to take on augmented reality! We both agreed that the technology was interesting enough to warrant a full episode and our conversation focused a lot on how this technology can impact marketers. We hope you enjoy the show! (Runtime: 40:37)
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"It's like seeing the future when you do it" - Tim O'Shaughnessy, LivingSocial CEO & Co-Founder
Here are a couple of key takeaways from this interview:
1. Real-time location-based offers = demand fulfillment: When we want a question answered in real-time, our phone will be able to answer it for us ... regardless of what the question is. Services like Foursquare and Yelp can tell you where to go within a certain radius of where you are; however, it seems LivingSocial is taking it one step further by enticing you with deals. I can imagine a collaboration between Foursquare and LivingSocial in the future; whereby, a social-layer gets added on top of the deals so that you can find out where your friends have eaten and which deals they recommend trying.
2. Is there a danger of commoditization? Henry asked a very interesting question regarding the ability for merchants to control deals in real-time and make adjustments based on competition. Will this lead merchants down a rabbit hole? There are many sides to this argument; however, if I took the most simplistic and assumed a consumer was solely interested in the price (the best deal) ... might this lead to a bidding war to see how low one can go? This may be a very shallow question because there are certainly other factors to consider here; however, it will be interesting to see whether or not this happens.
3. There will be no need for wallets in the future: As Tim said in the interview ... there was no need for a wallet to be used at any point during this entire series of events. Can you imagine a future without wallets? Sure you may think that it's a little risky to lay it all on the line with a phone ... what if you lose it? What if it gets stolen? What if you have an 'incident' involving a toilet (classic #fail)? All valid questions no doubt but I would like to turn your attention to two simple trends: 1. The cloud (your information is not actually stored on your phone, your phone is merely a device for displaying things from the cloud) and 2. Increased levels of security due to recently publicized hacks of major networks (encryption levels will only rise).
Final Thoughts: This is only the beginning.
The stage was set ... for awesome ideas. Tonight was the inaugural #kwawesome foundation event! It was held at a lovely venue called the Little Bean Coffee Bar and turned out to be a night of pure ... awesomeness.
If you are reading this and you happen to be part of the Kitchener-Waterloo community, I strongly encourage you to come out to the next event and learn more about the wonderful people that help make this community amazing. There are also other awesome foundations around the world and so I encourage you to seek them out and spread the word because the world needs more of what happened tonight.
So what happened tonight?
Well it was pretty simple really ... the stage you see pictured on the left became a platform for a group of select people from the community to come and spread their ideas.
Close to a month ago, I wrote a post about the spreading of ideas; however, tonight I bore witness to the sheer power of ideas. The feeling in the room as the event was going on was truly exhilarating. It was a combination of excitement, joy and the overall feeling as though you were all part of something awesome. At the end of the night, two people were rewarded with some cash to go and kick start their idea ... but what's more interesting ... is that others who shared ideas were also rewarded by meeting people who were willing to help bring their ideas to life!
That to me was the most awesome part.
When people say they want to change the world, the statement is always relative ... because an individual's definition of the world may differ. You have your world and I have mine. Tonight, everyone in attendance had a small peek into the worlds of different people within the community and at some point in the future ... the power of ideas are going to help change those worlds.
The Digital Marketing Lounge
A blog and podcast dedicated to the musings and occasional insights of a digital marketer. Written and hosted by Shaminda (Shum) Attygalle.
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